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Example Marketing Dissertations

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Challenges of Marketing to Children

Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehensive research plans…

Fragrance Advertising and Brand Study

Wild Stone bases its products on the changing needs of India’s youth. Wild Stone answers the need for fragrance on the go, with its Deodorants and…

Wedding Planning Needs Assessment

This study will focus on the following questions to find out the needs of prospective couples (demand side) towards the wedding planners in PRD.

Demographics of Online Shoppers

This dissertation aims at developing profiles of Greek consumers who have already conducted purchases through the Internet and of the consumers who are…

Development of Logistics Industry in China

This thesis talks about the development of China logistics industry. In the China’s Eleventh Five-year Plan, a modern logistics sector is earmarked as…

Impact of Advertising on Fashion

Research aim is to analysis the role of advertising and body image in the context of fashion and manipulation of the consumers.

Price Forecasts for Oil

The OPEC oil price rise in 1973 had an important effect on energy use and energy efficiency, although much of the impact was short-lived.

Effect of the Internet on Business Development

There are many stories of how a business been transformed on internet. EBay, the biggest e-shop was created by his founder to trade niche goods but now…

Company Comparison of Customer Satisfaction

This chapter attempts to analyse questionnaire findings regarding customer satisfaction with the two land transport companies involved in the present…

Re-patronage Intentions in Restaurants

Research into the relationship between dining attributes customer satisfaction and re-patronage intentions in restaurants.

Stages of the Purchasing Decision Process

The basic purpose of marketing is to affect how customers think about the organization and about its products. To affect what’s, when’s, and how’s of…

Principles of Marketing | Dissertation

Marketing is part of all of our lives and touches us in some way every day. Most people think that marketing is only about the advertising and/or…

Branding Cities for Tourism

Branding, if executed well has the capability to infuse life into the city. It has a direct bearing on the work of urban and economic planners for the…

Strategies for Measuring Marketing

Business world has become very dynamic in current times. Technological advances are bringing changes in lifestyle of customers. It has generated…